Mexico Evaporative Cooling Market Size, Trends, and Forecast (2025–2033)

According to Renub Research Mexico Evaporative Cooling Market is projected to expand at a CAGR of 5.93% from 2025 to 2033, reaching US$ 226.31 million by 2033, up from an estimated US$ 134.75 million in 2024. Rising temperatures, strong interest in energy-efficient solutions, and growing cost pressures in residential, commercial, and industrial sectors are driving widespread adoption of evaporative cooling technology across the country. As Mexico faces increasingly intense heatwaves and growing electricity costs, evaporative cooling presents a naturally efficient, environmentally friendly alternative to conventional air conditioning.

Market Overview

Evaporative cooling lowers air temperature through natural water evaporation. When hot air is drawn across water-soaked pads, moisture evaporates and cools the incoming air. Unlike traditional air conditioners, evaporative coolers consume significantly less electricity and use no refrigerants, making them both economical and environmentally sustainable.

In Mexico, demand for evaporative cooling systems has surged, particularly in semi-arid and arid northern and central regions, where the climate is hot and dry for most of the year. Industries, retail facilities, logistics centers, and households are increasingly installing evaporative cooling units to reduce energy expenses without compromising comfort. Additionally, government incentives for energy-efficient technologies strengthen overall adoption.

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Key Market Drivers

1. Intense Heat and Dry Climate in Key Regions

Northern and Central Mexico experience long, hot, and dry summers, making evaporative cooling systems highly effective. Low humidity in states such as Sonora, Chihuahua, Baja California, and Nuevo León enhances the efficiency of direct evaporative coolers.

Climate extremes illustrate the need for cost-efficient cooling:

·       Temperatures can reach 50°C (123°F) in Baja California during peak heat months.

·       Humidity levels vary widely, from 42% in Sonora in June to more than 90% in southern regions such as Hidalgo.

As climate change intensifies heatwaves, demand for evaporative cooling systems is expected to accelerate, particularly in industrial and residential segments that require large-scale yet low-cost cooling solutions.

2. Rising Demand for Energy-Efficient and Eco-Friendly Technologies

Mexican consumers and businesses are increasingly aware of the environmental and economic benefits of low-energy cooling systems. Evaporative coolers:

·       Use up to 70% less electricity than air conditioners

·       Do not contain harmful refrigerants

·       Reduce greenhouse gas emissions

·       Lower overall operational costs

Growing electricity tariffs and sustainability-focused regulations further push industries and homeowners toward low-GWP (Global Warming Potential) alternatives.

Industry developments reinforce this transition. For instance, LG Electronics opened a new scroll compressor production line in Monterrey in January 2024, supporting next-generation low-GWP refrigerants and improving regional HVAC supply chains—an indication of Mexico’s shifting focus toward eco-efficiency and modern cooling technologies.

3. Expansion of Construction and Retail Infrastructure

Mexico’s growing construction, real estate, and retail sectors are key contributors to market expansion. New manufacturing plants, logistics centers, residential communities, and shopping malls increasingly demand cooling technologies capable of providing large-space coverage at competitive operational costs.

Evaporative cooling is particularly attractive for:

·       Warehouses

·       Retail megastores

·       Food distribution centers

·       Factory floors

·       Open commercial halls

Developers are also integrating green technologies to meet sustainability standards and reduce long-term energy consumption, further boosting the adoption of evaporative cooling.

Market Challenges

1. Reduced Efficiency in Humid Regions

Although highly effective in dry climates, evaporative cooling loses efficiency in areas with high humidity such as Veracruz, Tabasco, and Yucatán. In such regions, traditional air conditioning remains more reliable.

This limits national penetration and restricts evaporative cooling solutions primarily to central and northern states.

2. Limited Public Awareness

Despite long-term cost savings, many Mexican households and small businesses remain unaware of the advantages of evaporative cooling systems. Common misconceptions include:

·       Belief that evaporative coolers are ineffective or outdated

·       Concerns about frequent maintenance

·       Lack of knowledge about modern, high-efficiency models

Educational initiatives, marketing campaigns, and live demonstrations will play a crucial role in unlocking further residential and SME-based demand.

Segment Analysis

By Type of Cooling

1. Direct Evaporative Cooling (Market Leader)

Direct evaporative cooling dominates the Mexican market due to simplicity, low installation costs, and excellent performance in dry climates. These systems are widely used in:

·       Manufacturing units

·       Warehouses

·       Workshops

·       Agricultural facilities

Demand continues to rise as businesses prioritize cost savings and sustainability.

2. Indirect Evaporative Cooling

Indirect cooling uses a heat exchanger to cool air without adding humidity. Although more expensive, it appeals to sectors requiring controlled moisture levels, including:

·       Commercial buildings

·       Data centers

·       Offices

3. Two-Stage Evaporative Cooling

Combining direct and indirect cooling, two-stage systems improve temperature reduction while maintaining moderate humidity. They are gaining popularity in mid-size commercial facilities looking for efficient hybrid alternatives.

By Application

1. Residential Sector

Growing urbanization, higher electricity prices, and demand for affordable cooling solutions are driving adoption of:

·       Portable evaporative coolers

·       Window-mounted coolers

·       Small direct systems

These models appeal to middle- and lower-income households seeking relief from rising temperatures without the high operating cost of traditional AC units.

2. Commercial Sector

Shopping malls, supermarkets, retail chains, and entertainment centers increasingly rely on evaporative cooling to reduce energy consumption. Big-box retailers such as Walmart, Soriana, and Home Depot are implementing sustainable infrastructure upgrades aligned with ESG (Environmental, Social, Governance) goals.

3. Industrial Sector

The industrial segment remains a strong adopter due to its need for large-space cooling. Factories and warehouses benefit from:

·       Reduced heat stress

·       Enhanced worker productivity

·       Energy savings

·       High ventilation rates

The industrial market is especially dominant in northern manufacturing hubs.

4. Confinement Farming

Evaporative cooling is widely used in livestock farming—particularly poultry—to maintain safe temperatures and ensure animal productivity.

5. Others

Schools, public buildings, workshops, and hybrid ventilation systems are emerging users in areas where humidity fluctuates.

By Distribution Channel

1. Big-Box Retailers

Major retailers are expanding their offerings of portable and residential evaporative coolers. Competitive pricing and growing consumer interest make these retailers crucial distribution points.

2. HVAC Contractors and Distributors

These channels dominate the industrial and commercial segments, providing:

·       Large-scale installations

·       Custom designs

·       Long-term service support

3. Others

Online marketplaces and regional equipment suppliers also contribute to market growth.

Regional Insights

Northern Mexico – Leading Market

Northern Mexico—including Monterrey, Hermosillo, and Chihuahua—represents the strongest and most suitable market for evaporative cooling due to extremely hot and dry conditions. The region’s manufacturing strength and U.S. trade links further accelerate system adoption.

Central Mexico – Rising Demand

Urban centers like Mexico City, Guadalajara, and Querétaro show increasing adoption as population density and energy costs rise. Residential and small-business applications are especially strong.

Southern Mexico – Limited but Emerging

High humidity constrains adoption; however, opportunities exist in:

·       Semi-arid inland regions

·       Mountainous zones

·       Government facilities

·       Schools

·       Hybrid ventilation projects

Affordable, humidity-resistant models may help expand regional demand.

Key Players

The market features several prominent international and regional manufacturers:

·       Honeywell International Inc.

·       Munters Group

·       Phoenix Manufacturing Inc.

·       Bonaire Heating & Cooling

·       Celsius Design Limited

·       Colt Group Limited

·       Condair Group AG

These companies compete through energy-efficient model innovations, cost optimization, stronger retail presence, and targeted industrial solutions.

Conclusion

The Mexico Evaporative Cooling Market is entering a strong growth phase driven by climate change, rising electricity costs, expanding industrial activity, and greater environmental awareness. With a forecasted value of US$ 226.31 million by 2033, the market presents significant opportunities for manufacturers, energy-efficiency solution providers, retailers, and construction partners.

Improved consumer education, targeted product development for humid regions, and expanding commercial applications will further shape the market’s evolution over the next decade.