How to Maintain and Service Pre-Owned Luxury Watches
Owning a pre-owned luxury watch is more than just wearing a timepiece — it is owning craftsmanship, precision, and history. Luxury watches are designed to last decades, sometimes generations, when maintained properly. Whether your watch is a Rolex, Cartier, Audemars Piguet, or Patek Philippe, caring for it correctly protects both its value and performance.
For collectors and first-time buyers, the most common concern is maintaining the watch in pristine condition. Since pre-owned watches already have a history, servicing and proper care become even more essential.
At Swiss Ice Co, we understand how much your timepiece means to you. Our certified watch specialists ensure that luxury watches not only look incredible, but also continue ticking with precision for years to come. In this guide, we break down everything you need to know about maintaining and servicing pre-owned luxury watches.
Why Maintenance Matters for Pre-Owned Luxury Watches
Luxury watches are mechanical masterpieces — a combination of engineering, design, and art. They contain hundreds of microscopic components, gears, and jewels that must work together smoothly. Just like a premium car needs regular servicing, luxury watches need routine care.
Here’s why:
- It prevents internal wear and tear
- It keeps the movement accurate and precise
- It preserves resale and investment value
- It increases longevity of the internal mechanism
Buying pre-owned is smart, but maintaining it is what protects that smart decision.
Cleaning Your Luxury Watch the Right Way
One of the simplest yet most overlooked steps in watch care is cleaning. Dirt and sweat buildup can damage the bracelet, affect appearance, and even interfere with movement.
✅ Daily Care Routine (takes 30 seconds)
- Gently wipe the watch with a microfiber cloth.
- Avoid cleaning with alcohol or abrasive products.
✅ Weekly Care Routine
- If your watch is water-resistant, dip a soft-bristle brush in warm soapy water and clean the bracelet.
- Dry thoroughly using a lint-free cloth.
Not sure if your watch is water-resistant? Swiss Ice Co can check the water resistance rating for you.
Never submerge your watch in water unless you are certain of its water resistance — especially with pre-owned watches, as seals can wear down over time.
Protecting the Crystal and Case
Luxury watches use sapphire crystal, one of the hardest, scratch-resistant materials available. However, this does not mean it is completely indestructible.
Tips to prevent scratches:
- Avoid contact with rough surfaces or metal zippers.
- Remove your watch during heavy or hands-on activities.
- Store separately — never with other jewelry.
Swiss Ice Co provides professional polishing and refinishing services, so even if your watch has surface-level scratches, we can restore the original shine.
How to Store Pre-Owned Luxury Watches Properly
Storage plays a huge role in preserving performance.
✅ Best Practices:
- Store watches in a watch box or padded travel case.
- Keep them away from direct sunlight or high humidity.
- Never leave a luxury watch loose in a drawer — friction causes damage.
If you own an automatic watch, consider a watch winder. It keeps the movement running smoothly even when you are not wearing it. A winder also keeps lubricants distributed evenly inside the movement.
Swiss Ice Co offers guidance on choosing the right winder depending on your watch brand and movement type.
Water Resistance Isn’t Permanent — Here’s Why
Many luxury watches are water-resistant, but the seals and gaskets can weaken with time. A pre-owned watch may not have the same resistance as when it was new.
Signs water resistance may be compromised:
- Fog under the crystal
- Stiff crown or pushers
- Corrosion around the case or caseback
To stay safe:
- Avoid showering, swimming, or sauna use with your watch.
- Have your water resistance seals tested yearly by Swiss Ice Co.
Servicing: How Often Should You Do It?
Service intervals vary based on the movement and brand.
Watch TypeRecommended Service IntervalMechanical / AutomaticEvery 3 to 5 yearsQuartz (battery-powered)Battery replacement every 2–3 yearsVintage watchesEvery 2–3 years due to fragile parts
When you bring your watch to Swiss Ice Co, our technicians:
- Disassemble the movement
- Clean each part using ultrasonic cleaning
- Replace worn seals and gaskets
- Re-lubricate movement components
- Pressure-test for water resistance
- Re-polish and refinish (optional)
Servicing protects both the mechanical performance and the watch’s market value.
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